For the 2025 edition of Salone del Mobile, I had the opportunity to create an AI-generated video for Saint-Gobain’s installation in the iconic gardens of Università Statale di Milano. It marked my first time integrating AI into a project of this scale, where technology had to support a clear creative and narrative vision. The objective was to craft a seamless visual and emotional journey, with each scene flowing coherently into the next.
Beyond the visuals, sound design played a central role. I developed an immersive audio environment, blending original music with a carefully crafted voice-over to guide the viewer through the story. Sound became a powerful emotional tool, helping dissolve the boundary between digital and physical space.
This project brought together multiple disciplines: creative direction, AI integration, After Effects editing, and sound design, and pushed the limits of traditional video production. It opened new opportunities for storytelling in the context of architecture, art, and innovation, demonstrating how AI can be used not just as a tool, but as an integral part of a cohesive creative vision.
this timeline reveals the intricate layers of sound design crafted for the film. Every detail, from ambient textures to subtle sonic cues, was carefully designed to enhance the emotional depth and narrative rhythm.
interni Magazine 06/2025
