AI Video Production Milano Design Week 2026 · Radici × Zambaiti Parati × Studio Marco Piva
For the FRAMES installation at Milano Design Week 2026, I led the AI video production displayed across the three monitors surrounding the exhibition space, conceived in collaboration between Radici, Zambaiti Parati, and Studio Marco Piva.
The process began with the design of an original AI model: her features, styling, and environments carefully chosen to reflect the colors, textures, and material details of both collections.
A dedicated training session allowed the AI to memorize her likeness and reproduce it consistently across any pose or setting.
All frames were then generated as individual images, structured from the outset to work as a split narrative across the three-screen setup.
Each frame was subsequently animated, the footage assembled and color graded in DaVinci Resolve, and the project completed with an original sound design.
The result was an atmospheric video loop that extended the identity of the collections into motion, turning the installation into a fully immersive sensory experience.
MY photo of the exhibithion:
