Video production for: Baxter
project: “La Casa sul Lago 2026”
The film combines visual rhythms, refined compositions, and tactile imagery to enhance the project’s spatial identity and Baxter’s distinctive design aesthetic.
The teaser campaign for “La Casa sul Lago 2026” was conceived around a restrained and atmospheric “seen / unseen” visual narrative, structured across three films released progressively over several days.
A defining element of the project was the post-production and color grading process. Although the entire footage was captured during daytime, the final visual language was developed as a fully nocturnal environment. Achieving this transformation required an extensive and highly detailed grading workflow, together with a precise production approach focused on identifying architectural perspectives, textures, reflections, and lighting conditions capable of supporting a realistic and sophisticated night-time reinterpretation.
Here you can see the before-and-after day-to-night transformation, showcasing the post-production and color grading work developed to convert the original daylight footage into the final nocturnal cinematic atmosphere.
my video showcased in the milan baxter cinema showroom
At La Casa sul Lago, the guest house features a Bespoke configuration of the AURA sofa, developed as part of Baxter's custom-made approach.
Shaped around the specific needs of the project, it explores the potential of off-catalogue solutions, where customization becomes a quiet statement of identity.
Shaped around the specific needs of the project, it explores the potential of off-catalogue solutions, where customization becomes a quiet statement of identity.