Baxter — Beauty Routine Kit | Video for Website & Social
For the launch of Baxter's Beauty Routine line (the professional kits dedicated to the care and maintenance of leather, fabric, and wood across Baxter's indoor and outdoor pieces) I handled the video production for both the brand's website and social channels.
The project was built around a structured set, designed to give full control over light and framing: an environment purpose-built to work with targeted lighting effects and close angles able to render the texture of the materials and the gestures of product application in detail.
A distinctive element of the work was the use of filters in-camera, introduced to bring a more artistic, stylized quality to the visual narrative.
outdoor- open air kit
LEATHER kit
WOOD kit