During Salone del Mobile 2026, I worked on the creation of video content for Baxter, documenting and enhancing the brand’s key activations throughout the event.
In particular, I produced the content dedicated to the Baxter Tram, a special project conceived exclusively for this edition of the Salone, designed as an immersive experience and a moving meeting point across the city of Milan.
Alongside this, I was responsible for the video production of the exhibition setup, capturing its atmosphere, materials, details, and design identity.
BAXTER CINEMA