For the launch of the Baxter 2026 Collection, I produced a series of micro videos designed to showcase the brand’s latest products through a refined and contemporary visual language.
Filmed inside Baxter’s Milan showroom, the project focused on transforming the space into a visual narrative where materials, textures, and craftsmanship take center stage. The objective was to create short-form content capable of capturing the essence of each piece through carefully composed shots and controlled camera movements.
The visual direction embraced a dark and sophisticated mood, defined by rich, dense tones, soft contrasts, and a cinematic atmosphere that enhances the tactile quality of the materials and the elegance of the designs.