For Baxter’s new ADV Campaign 2026, I was responsible for creating the backstage visual content, documenting the production behind the brand’s latest campaign.
The project brought together the new designs and colourways of the 2026 collection with some of Baxter’s most iconic pieces.
I also worked on the on-set shooting of the new Baxter’s Mood Book 2026, capturing the pieces with a focus on colours, materials, textures and pairings.
The project explores the visual identity of the 2026 collection through a refined study of surfaces, combinations and details that define Baxter’s aesthetic.
Role: Shooting on set